Business Succession in Family-Owned Businesses

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Succession planning for a business is more than just a transaction.
It’s about the future, the culture, and the continued development of what has been built up over the years.
With FORUM, you have a family office at your side that takes over the business and develops it for the long term.

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In the center of the picture, two men in suits can be seen. They are shaking hands and smiling at each other. Both men are a bit older and already have graying hair. The man on the right in the picture is wearing a dark blue, almost black suit and a white shirt. The man on the left is wearing a blue suit. The two are standing in a corridor, which is glazed on the sides and allows a view, the roof of the corridor is also glazed.
The picture shows the handshake after the company takeover by Forum Family Office.
Succession in Family Businesses

The Challenge of Business Succession

Succession in family businesses is a pivotal moment for many owners. It is not just a matter of transferring ownership.

The key question is: Who will take over the company, and how?

Especially for small and medium-sized businesses, this is not purely an economic decision.
It involves a life’s work that has been built up over many years or decades and should be continued in a meaningful way. Typical scenarios include:

  • There is no suitable successor in the family.
  • The next generation doesn't want to take over.
  • An external solution is necessary.

What matters, therefore, is not just the sale itself, but what happens afterward.

What sets FORUM apart from other investors

Not every investor takes the same approach.
FORUM deliberately follows a model that differs from traditional buyers in several ways:

The key point is this: it’s not about a quick resale, but about ensuring the company’s long-term stability.

Three types of buyers of medium-sized companies

When it comes to external succession planning, there are basically three possible types of buyers. The choice is crucial for the future of the family business, because anyone who wants the company to continue operating in the long term needs a partner who pursues the same goals. The types of buyers—corporations, family equity, and private equity—differ fundamentally.

Image of skyscrapers to illustrate corporate office

Sale to a corporation

Groups buy in order to integrate. They focus on synergies.

After the takeover, central functions and processes of the group are transferred to your family business, which means that decisions are made more slowly. After some time, it is completely unclear whether responsibility lies "at the top or at the bottom" and many good employees leave the company in frustration.

After a few years, your family business is then fully integrated into the group.

Image of Family Office Family Equity to show friendliness when buying a company

SALE TO FAMILY OFFICE

Family offices such as FORUM buy companies in order to preserve and increase a family's assets for the next generation - a classic example of family equity as a long-term investment solution. Most family offices do not sell at all. This gives your family business a safe haven.

Family offices think long-term, which is why they invest in securing the future, i.e. employees, innovation and sustainability. This makes them the ideal successors for family businesses.

In addition, they usually operate on the basis of handshake quality - based on old business virtues.

A green grasshopper sits in the middle of the picture on a wheat bud. The grasshopper here is symbolic of the exploitation of the company by the classic private equity funds.

Sale to Private Equity

Private equity funds are designed as funds with a limited term and therefore have to turn over their investments every 3-5 years: they buy to sell at a higher price - preferably with a lot of debt.

In this respect, your family business is prepared for sale from the time of purchase: Cost-cutting and foregoing investment with a long payback are typical developments. The financiers become dominant in the corporate culture.

Succession Planning for Family Businesses

How we can effectively support you

We acquire companies as part of succession planning and support the sale process as a long-term partner.

Together, we establish a clear foundation for the next steps, from assessing your company’s position to structuring the transaction. We draw on our experience from similar situations, evaluate options, and ensure swift, reliable execution.
In doing so, we take ownership of the process and foster a sense of accountability so that decisions are made and implemented.

The partnership doesn't endafter the acquisition: We continue to develop the company together and make targeted investments to strengthen it for the long term.

To this end, we draw on a strong network of professionals and industry experts to develop tailored solutions. On the “Investments” page, you can learn more about our active investments and strategies. Together, we develop strategies that support both succession planning for family businesses and the successors of family businesses.

Real and Pseudo Family Offices

The Family Offices we are discussing here have a single family in the background - that's why they are also called "Single Family Offices". In addition, there are "pseudo family offices", e.g.

a) Asset managers who manage the assets of many clients or families. In these constellations, a liquidation of the investment in a few years is almost always pre-programmed.

b) Private equity funds that have families as investors. They are private equity funds - with all the characteristics we have described above. Investment bankers call the shots - like the gentleman on the right.

Letter from Warren BuffetT to entrepreneurs
Hedge fund manager as an example of a "fake" family office of private equity

COMMENTS from previous sellers

Edgar Schall from Edgar Schall Group

"I chose FORUM as the acquirer because I liked the handshake mentality and the very fast, binding and reliable way of working of Dr. Wittek. I expect FORUM to continue my life's work profitably together with my employees, who have remained loyal to me for many years."

Edgar Schall / Founder of Edgar Schall GmbH
Ralf Pogoda at the takeover of Pulsation

"We deliberately chose FORUM because it allows us to constantly work on our products and further expand our growth. Reliability and continuity have the highest priority. By joining the group, we will achieve our ambitious goals - together, jointly and with new strength."

Ralf Pogoda / FOUNDER OF Pulsation
David Thaler from Mednet GmbH

"I looked at several alternatives, but Forum Family Office is without a doubt the best option for MedNet. On the one hand, MedNet can preserve its unique spirit and character. On the other hand, MedNet gets the security and growth potential of a strong group with the ability to think and plan long-term. "

DAVID THALER / FOUNDER OF MEDNET GMBH

Family offices as successors in family businesses

When selling a family business, choosing the right buyer is crucial. Private equity firms can generate short-term profits through cost efficiency and restructuring, which can be advantageous in certain situations. Family equity, on the other hand, offers a sustainable alternative. Family offices, which manage the capital of wealthy families (hence the term “family equity”), have a strong interest in the long-term development and stability of the business. They typically do not follow a strict exit plan and continuously invest in innovation and employee development. This long-term focus fosters the corporate culture and ensures the company’s sustainable competitiveness. Family Equity supports the long-term goals and values of family businesses and ensures a harmonious and successful future.

Are you looking for a succession plan for your business?

FAQs Succession Planning Family Business

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